Flyers: Marketing and Business

When it comes to guerrilla marketing passing out flyers is one of the most direct approaches. Also, this approach can prove to be good exercise. You can expect a response door hanger delivery rate around 1.5% for more affluent neighborhoods and a little over 2% for more urban areas. Yep, passing out flyers is purely a numbers game. This approach is all about the percentages. If you want a response, well you will have to pass out quite a few flyers.

This article will give you a useful guideline and tips for your flyer campaign. Some aspects of a flyer campaign are listed below:

Apartment Complexes vary in the property owner’s stance on solicitation. Many times a sign to prevent solicitation is not present so the complex is fair game but be watchful for the signs. Also, some complexes have security guards while others don’t. It is okay to leave flyers on doors and on cars but if a security guard or an agent for the company orders you to leave, just go somewhere else.

Door to Door is monotonous and time consuming, but it is a thorough way to get your message to a large targeted group. The law does not allow you to put anything in anyone’s mailbox. The mailbox is reserved for the U.S. Mail only. Nobody except the resident and the postal carrier is allowed to touch anyone’s mailbox. For best results, simple roll up the paper and stick it in the door handle, wedge the paper into the crack, or toss it inside the screen door if necessary.

Parking Lots can an efficient way to get out the maximum amount of flyers in the shortest amount of time. I consider parking lots more efficient because there is less walking and the flyers are typically spread out more widely as the drivers head home to different locations. Remember that most parking lots are private property where the owner has the right to order you off the property, and even permanently bar you from the premises if he chooses.

In Rural Areas the flyers can be wedged in the door handle. Also in these areas, mailboxes are still reserved for the U.S. Mail only, but in many cases, there are receptacles for newspapers near the mailbox. These receptacles are not reserved and can be used for your flyer campaign. Another option is taping the flyer to a fence post if a receptacle is not available.

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